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Deputy Vice-Chancellor, Research, Innovation & Enterprise (DVC-RIE)

Professor Ogechi Adeola is the Deputy Vice-Chancellor, Research, Innovation & Enterprise (DVC-RIE) and Acting Deputy Vice-Chancellor (Academics) at the University of Kigali, Rwanda. She is a Full Professor of Marketing, with extensive senior leadership experience across academia, research governance, innovation ecosystems, enterprise development, and international collaboration.

Prior to joining the University of Kigali, she was a Full Professor and Head of the Department of Operations, Marketing, and Information Systems at Lagos Business School (LBS), Pan-Atlantic University, Nigeria, where she also served as Academic Director of the LBS Sales Academy. She previously held the position of Associate Dean of Business Administration at the University of the People, California, USA, and currently serves as a member of its Business Administration Advisory Board. She also served on the Board of Directors of the University of Kigali prior to her appointment as Deputy Vice-Chancellor in January 2024.

Professor Adeola holds a Doctorate in Business Administration and a Master of Business Administration from Alliance Manchester Business School, United Kingdom. She earned a Bachelor of Laws degree from the University of Nigeria and obtained a Barrister-at-Law qualification from the Nigerian Law School, after which she was called to the Nigerian Bar. Before transitioning fully into academia, she built a 14-year career in Nigeria’s financial sector, beginning at Citibank Nigeria and progressing to senior management roles.

Her interdisciplinary research spans marketing strategy, sustainability, tourism, gender studies, and digital transformation, with a strong focus on advancing African business concepts, indigenous practices, and inclusive development. She has authored, co-authored, edited, and co-edited over 150 academic and practitioner publications, including books, journal articles, conference papers, and business and marketing case studies, with publications in leading ABS-ranked journals such as Industrial Marketing Management, Tourism Management, Annals of Tourism Research, and the Journal of International Business Studies.

Her scholarly excellence has received extensive international recognition. She is ranked among the Top 2% of scientists globally in the Stanford–Elsevier Global Scientist Ranking. In January 2024, the Alper-Doger Scientific Index ranked her as No. 1 Scientist in Nigeria for Marketing, No. 6 for Business and Management in Nigeria, and among the leading scholars in Africa in both fields. SciVal (Elsevier) also ranks her among the Top 100 authors in Nigeria across all subject areas between 2020 and 2023. Her research has further been recognised through multiple Best Paper Awards at international conferences (2016–2019) and the Emerald Literati Award for Outstanding Paper (2022).

Beyond research, Professor Adeola is widely recognised for excellence in teaching, executive education, and mentoring. She has taught extensively on full-time and Executive MBA programmes, owner-managers programmes, and doctoral programmes across Africa and internationally, including engagements with China Europe International Business School (CEIBS), University of Ghana Business School, and the University of Professional Studies Accra (UPSA). She has served as an External Moderator and Examiner for MBA and PhD programmes in Ghana, South Africa, and Kenya, and was a Visiting International Fellow at the Open University Business School, United Kingdom, and a Paul R. Lawrence Fellow in the United States.

She has provided consultancy and policy advisory services to numerous organisations across Africa and globally, including Afreximbank (African Sub-Sovereign Governments Network – AfSNET), the International Labour Organization, the Gordon Institute of Business Science, among others. She has also contributed to international consulting engagements through the Centre for Global Enterprise (USA), supporting internationally renowned organisations in the United Kingdom, North America, and Asia. She is the founder of the Digital Business Tutelage for Women Empowerment in Africa Initiative (DBTWEAi), a non-profit platform supporting women’s economic empowerment.

Her leadership and impact have been recognised through several prestigious honours, including the Female Achievers Recognition Award (2022), The Peak Performing Woman of the Year Award (2023 – Executive Education), the Most Influential Women in Sustainability Award (2024, WASD, London), and recognition as one of the 50 Most Influential Educators in Global Hospitality (2025) by the International Hospitality Institute.

Professor Adeola serves as an Independent Non-Executive Director at Cornerstone Insurance Plc, Nigeria; a Non-Executive Director at IITA Business Incubation Platform (IITA-BIP); Trade Advisor to the Nigerian-British Chamber of Commerce; and is a Fellow of the Institute of Strategic Management, Nigeria, and the National Institute of Marketing of Nigeria.

PROFESSIONAL/OTHER CERTIFICATES:

  1. Certificate of Completion: London Business School, Sustainability Leadership and CorporateResponsibility (2024)
  2. Certificate of Completion: Stanford University Graduate School of Business. Crisis Management for Leaders: Planning for the Inevitable (2023)
  3. Certificate of Completion: Harvard Business School. Completing in the Age of Artificial Intelligence (2023)
  4. Certificate of Completion, Harvard Business Publishing Education. Teaching with Cases: Engage, Energize, and Challenge Your Students (2023)
  5. Special Certificate of Achievement. The Global Business School Network (GBSN). 2022 Teaching Innovators Program
  6. Certificate of Training, USAID Engendering Industries Workforce Accelerated Program Training of Trainers Course (2021)
  7. Sustainable Development Goals (SDGs) Certificate Programme, International Council for Small Business (ICSB). (2021)
  8. Certificate of Completion, Platform Business Models, Management & Strategy provided by The Center for Global Enterprise, USA (2018)
  9. Certificate of Completion, International Faculty Program (IFP), IESE Business School, Barcelona, Spain (2015)
  10. Certified Sales and Marketing Manager, American Institute of Management Studies, (2014)
  11. Certificate in Internet Marketing, Faculty of Commerce, University of Cape Town, (2012)
  12. Developing General Management Potential (DGMP), Cranfield School of Management, U.K. (2008)
  13. Senior Management Programme (SMP), Lagos Business School, Nigeria (2007)
  14. Certificate of Completion, Flexcube Functional Training, Flexcube Centre of Learning, Mumbai, India (2006)

ASSOCIATION MEMBERSHIPS:

  1. Associate, Gender, Entrepreneurship and Social Policy Institute (GESPi), U.K.
  2. International Member, Service Research and Customer Experience Group, University of Westminster, UK
  3. Member, Board of Trustees, Manchester Business School Alumni Association (Nigeria)
  4. Fellow, Institute of Strategic Management Nigeria (ISMN)
  5. Fellow, National Institute of Marketing of Nigeria (NIMN)

INVITED SPEAKER ROLES

  1. Guest Speaker, UN theme – Invest in Women – Accelerate Progress, Tolaram, March 8, 2024
  2. Speaker/Presenter, AfSNET: The Journey So Far (Reflection on the Past, the Present, and Envisioning the Future). At the 3rd Conference of the African Sub-Sovereign Governments Network, Cairo, Egypt, November 14, 2024
  3. Guest Speaker, Building Brand “You” in 2023 and beyond. Women In Shell (WiS) International Women’s Day 2023 MASTERCLASS
  4. Guest Speaker, African Women & Tourism: Bridging the Gap to Success. Research Forum of The School of Events, Tourism & Hospitality. Leeds Beckett University (March 02, 2022)
  5. Keynote Speaker, Breaking the Bias (Gender): Transformational Journey – Professional and Personal Experience – African Capital Alliance. International Women’s Day (IWD) March 8, 2022
  6. Keynote Speaker, Center for Business & Industrial Marketing (CBIM 2022 online)
  7. Georgia State University (Atlanta, USA) 23 June 2022. Theme: Reimagining innovation in B2B Marketing and Sales: turbulent ecosystems, empowered buyers and runaway inflation
  8. Panelist, E-Commerce Opportunities in Nigeria, E-Commerce Webinar, Ontario Ministry of Economic Development, Job Creation and Trade, in partnership with Canadian Trade Commissioner Service, Nigeria and South Africa (September 2020)
  9. Guest Speaker, Skyline University College, Sharjah, UAE, on an invitation to discuss with faculty members “Research Process & Research Collaboration for publication in top-ranking journals” University Plaque presented by Vice-Chancellor (Sharjah, UAE, December 2019). https://www.skylineuniversity.ac.ae/events/internal/skyline-fdp-on-research-process
  10. Panelist, on invitation by The World Bank Group’s We-Fi (Women Entrepreneurs Finance Initiative) for the Freetown Forum on Women Entrepreneurship in Tourism (Freetown, Sierra Leone, November 2019) https://empoweringafricanwomen.com/freetown-forum-on-womens-entrepreneurship-in-tourism/

CONSULTANCY

  1. Strategic marketing and brand management advisory services to numerous firms, with a focus on the service sector, providing unique perspectives around growth advisory, management and strategic planning. Provided advisory services on women empowerment initiatives to private and international organisations, including, the International Labour Organization (ILO) and the Gordon Institute of Business Science (GIBS), University of Pretoria. Presently a Consultant for Afreximbank, focusing on the African Sub-Sovereign Governments Network (AfSNET) Initiative

EDITORIAL ROLES AND BOARD APPOINTMENTS

  1. Independent Non-Executive Director, Cornerstone Insurance Plc., Nigeria
  2. Member, Business Administration Advisory Board, University of the People, California, USA
  3. Member, Governing Board, University of Kigali, Rwanda (Jan 2023- Dec 2023)
  4. Editorial Board Member, Tourism Planning and Development Journal
  5. Chairman, Leadership Challenge Foundation (LCF) https://leadershipcf.org/
  6. Series Editor, Palgrave Studies of Marketing in Emerging Economies,
  7. Focus on contemporary themes in marketing and marketing management research.
  8. Palgrave Macmillan https://www.springer.com/series/16591
  9. Team Lead (Sub-Group), Sector MasterPlan Strategy SubGroup, Tourism and Hospitality Industries Thematic Group, Nigerian Economic Summit Group (NESG)

Prof. Adeola has published extensively. She has over 150 publications consisting of journal articles, books, book chapters, and case studies. The following is a list of her selected publications from 2016 to 2024

Google H Index: 30
Google i10 Index: 55

Books

  1. Adeola, O, Evan, O & Ngare, I. (2024). Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa, Springer (Open Access) https://link.springer.com/book/9783031401237
  2. Adeola, O. (Ed.). (2023). Casebook of Indigenous Business Practices in Africa: Apprenticeship, Craft, and Healthcare–Volume 1. Emerald Publishing Limited.
  3. Adeola, O. (Ed.). (2023). Casebook of Indigenous Business Practices in Africa: Trade, Production and Financial Services–Volume 2. Emerald Publishing Limited.
  4. Adeola O., (Ed.). (2022). Gendered Perspective on Covid-19 Recovery in Africa: Towards Sustainable Development. Palgrave Macmillian https://link.springer.com/book/10.1007/978-3-030-88152-8
  5. Adeola O., (Ed.). (2022). Gendered Perspective on Covid-19 Recovery in Africa: Towards Sustainable Development. Palgrave Macmillan
  6. Adeola, O, Katuse P, Kojo Twum (2022). Public Sector Marketing Communications – PR & Brand Communications. Palgrave Macmillian
  7. Adeola O., Edeh, J. N, Hinson, R. E, Fulufhelo N. (Eds.) (2022) Digital Service Delivery in Africa– Platforms & Practices. Palgrave Macmillan.
  8. Adeola O., Hinson, R. E & Edeh, J. N. (Eds.) (2022). Digital Business in Africa – Social Media and Related Technologies. Palgrave Macmillan.
  9. Adeola O., Hinson R. E & Sakkhivel, A.M (Eds.) (2022). Marketing Communications and Brand Development in Emerging Markets Volume I: Contemporary and Future Perspective. Palgrave Macmillan
  10. Adeola O., Hinson R. E & Sakkhivel, A.M (Eds.) (2022). Marketing Communications and Brand Development in Emerging Markets Volume II: Insights for A Changing World. Palgrave Macmillian
  11. Hinson, R. E., Madichie, N., Adeola, O., Bawole, J. N., Adisa, I., & Asamoah, K. (2021) New Public Management in Africa. Palgrave Macmillan, Cham
  12. Owusu R. Oguji N. Adeola, O., & Hinson, R. E. (2021), Business-to-Business Marketing in Africa: Building Relationships, Customer Loyalty, and Successful Brands in the Emerging Economy, Taylor & Francis, CRC Press
  13. Ngoasong M. Z, Adeola, O., Kimbu A. N. & Hinson, R. E. (Eds.). (2021). New Frontiers in Hospitality and Tourism Management in Africa”, Springer, Cham, Switzerland
  14. Mukonza, C., Hinson, R.E., Adeola, O., Adisa, I., Mogaji, E., Kirgiz, A.C. (Eds.). Green Marketing in Emerging Markets Strategic and Operational Perspectives. Palgrave Macmillan, Cham
  15. Mogaji, E., Adeola, O., Adisa, I., Hinson, R. E., Mukonza, C., & Kirgiz, A. C. (Eds.). (2022). Green marketing in emerging economies: A communications perspective. Springer Nature.
  16. Hinson, R. E., Adeola, O., & Adisa, I. (2021). Green Marketing and Management in Emerging Markets: The Crucial Role of People Management in Successful Implementation, Palgrave Macmillan, Cham
  17. Adeola, O. (Eds.) (2020) Empowering African Women for Sustainable Development – Toward the U.N.’s Sustainable Development, Palgrave Macmillan, Cham.
  18. Adeola, O. (Eds.) (2020) Indigenous African Enterprise. Igbo Traditional Business School. Emerald Publishing Limited.
  19. Hinson, R. E., Adeola, O., Limbu, Y. B., & Mogaji, E. (2020). Marketing in Healthcare-related Industries. IAP.
  20. Hinson, R., Adeola, O., Lituchy T. & Amartey A. F. O. (Eds.). (2020). Customer Service Management in Africa: A Strategic and Operational Perspective (1st Ed.) CRC Press
  21. Hinson, R. E., Adeola, O., Nkrumah, K. O., Agyinasare, C., Adom, K., & Amartey, A. F. O. (2019). Customer Service Essentials: Lessons for Africa and Beyond. IAP, USA
  22. Hinson, R., Osei-Frimpong, K., Adeola, O., & Aziato, L. (Eds.). (2019). Health Service Marketing Management in Africa. CRC Press. Routledge: Taylor & Francis
  23. Hinson, R. E., Adeola, O., & Amartey, A. F. O. (2018). Sales Management: A Primer for Frontier Markets. IAP, USA

Books Chapters

  1. Adeola, O., & Kimbu, A. N. (2024). Gendered Ubuntu: Exploring the Intersection of Ubuntu, Gender Equity, and Tourism Development in Africa. In Routledge Handbook on Gender in Tourism (pp. 110-124). Routledge.
  2. Adeola, O., Evans, O., & Ngare, I. (2023). Green Reskilling of African Women for Climate Action. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 193-208). Cham: Springer International Publishing.
  3. Adeola, O., Evans, O., & Ngare, I. (2023). African Indigenous Knowledge and Climate Change Mitigation: Towards an Afro-Sensed Perspective. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 169-191). Cham: Springer International Publishing.
  4. Adeola, O., Evans, O., & Ngare, I. (2023). Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa: A Background. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 3-34). Cham: Springer International Publishing.
  5. Adeola, O., Evans, O., & Ngare, I. (2023). Climate Change and Gender Gaps in Africa’s Agricultural Sector. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 81-104). Cham: Springer International Publishing.
  6. Adeola, O., Evans, O., & Ngare, I. (2023). Gender and Climate Issues in Africa: Regional Insights, Challenges, and Recommendations. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 35-58). Cham: Springer International Publishing.
  7. Adeola, O., Evans, O., & Ngare, I. (2023). Explaining Gendered Vulnerability to Climate Change: The Contextual Conditions. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 59-79). Cham: Springer International Publishing.
  8. Adeola, O., Evans, O., & Ngare, I. (2023). Leveraging ICT for Climate Change Adaptation in Africa: A Focus on Women. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 107-130). Cham: Springer International Publishing.
  9. Adeola, O., Evans, O., & Ngare, I. (2023). Climate-Smart Technologies for Empowerment of Women Farmers in Africa. In Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa (pp. 131-150). Cham: Springer International Publishing.
  10. Adeola, O., Evans, O., & Ngare, I. (2023). Cleantech, Telehealth, and Other Emerging Technologies for Improving African Women’s Adaptation to Climate Change. Gender Equality, Climate Action, and Technological Innovation for Sustainable Development in Africa, 151-166.
  11. Adeola, O., Burgal, V., Ibelegbu, O., & Nwafor, J. (2023). Applying netnographic approach to qualitative research. Researching and Analysing Business: Research Methods in Practice. Taylor & Francis
  12. Adeola, O., & Evans, O. (2023). Digital Technology and Emergency Risk Communications of African Governments: Experiences and Lessons from Covid-19 Pandemic. In Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives (pp. 105-129). Cham: Springer International Publishing.
  13. Adeola O., Igwe, P. A & Evans O, (2022). Women Economic Empowerment and Post-pandemic Recovery in Africa: Normalising the “Un-Normal” Outcome of Covid-19. In Gendered Perspective on Covid-19 Recovery (pp. 305-327 Palgrave Macmillan, Cham
  14. Adeola, O., Evans, O., Ndubuisi Edeh, J., & Adisa, I. (2022). The Future of Marketing: Artificial Intelligence, Virtual Reality, and Neuromarketing. Marketing Communications and Brand Development in Emerging Economies Volume I, 253-280.
  15. Adeola, O., & Olaniyi, E. (2022). Marketing Communications: Embedding Sustainability Practices in a Changing World. In Marketing Communications and Brand Development in Emerging Markets Volume II (pp. 287-307). Palgrave Macmillan, Cham.
  16. Adeola, O., Edeh, J. N., & Adisa, I. (2021). Green Marketing Planning in an Emerging Market Context: A People Perspective. In Green Marketing and Management in Emerging Markets (pp. 95-112). Palgrave Macmillan, Cham.
  17. Adeola, O., Hinson, R. E., Edeh, J. N., & Adisa, I. (2022). Digital Tools and Platforms as the New Marketplace: Driving Digital Business in Africa. In Digital Business in Africa (pp. 299-311). Palgrave Macmillan, Cham.
  18. Adisa, I., Adeola, O., & Oparison, A. (2021). Harnessing the Potentials of Generation Green for Green Marketing Success in Africa’s Emerging Economies. In Green Marketing and Management in Emerging Markets (pp. 131-149). Palgrave Macmillan, Cham.
  19. Adeola O. (2021) Leveraging Trust to Enhance Public Sector Brand in Africa. In New Public Management in Africa: Contemporary Issues Book, Palgrave Macmillan
  20. Hinson, R. E., Madichie, N., Adeola, O., Nyigmah Bawole, J., Adisa, I., & Asamoah, K. (2022). The New Public Management and the Way Forward in Africa. In New Public Management in Africa (pp. 317-326). Palgrave Macmillan, Cham.
  21. Okafor, L. E., Khalid, U., & Adeola, O. (2021). The Effect of Regional Trade Agreements on International Tourist Flows in the Middle East and Africa. In New Frontiers in Hospitality and Tourism Management in Africa, Springer
  22. Hinson, R.E, Renner, A., Kosiba J.P, Adeola O., Madichie, N and Nkrumah M. (2021). Investigating the Dialogic Communications Potential of the Botswana Trade and Investment Centre Website for Destination Branding. New Frontiers in Hospitality and Tourism Management in Africa.
  23. Ngoasong, M. Z., Kimbu, A. N., Adeola, O., & Hinson, R. E. (2021). The Future of Hospitality and Tourism Management in Africa. In New Frontiers in Hospitality and Tourism Management in Africa (pp. 263-278). Springer, Cham.
  24. Okafor, L. E., Adeola, O., & Folarin, O. (2021). Natural disasters, geography, and international tourism. In Economic effects of natural disasters (pp. 55-76). Academic Press.
  25. Adeola, O., Muogboh, O. S., & Fatoki, J. (2020). Using Quelch’s Tools to Explore and Put Dual Marketing into Practice: Benefits, Opportunities and Risks. In Beyond Multi-channel Marketing. Emerald Publishing Limited.
  26. Olomo, O., Mokwenyei, K., Otubanjo, O., & Adeola, O. (2020). Place, Branding, And Smart Growth. Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Routledge.
  27. Osabutey, E. L., Hinson, R. E., & Adeola, O. (2020). Potential symbiotic Sino-African relations and policymaking. Chinese Organizations in Sub-Saharan Africa: New Dynamics, New Synergies, 53.
  28. Achi, A., Adeola, O., & Burgal, O. (2020). Let’s Go Green. Planet, People, Product, Packaging, Pricing and Promotion (6Ps). Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Routledge.
  29. Adeola, O. (2020). Introduction: Empowering African Women–Towards Achieving the U.N.’s 2030 Sustainable Development Goals. In Empowering African Women for Sustainable Development (pp. 1-10). Palgrave Macmillan, Cham.
  30. Adeola, O., Eigbe, O., & Muritala, O. (2020). Drivers and opportunities in Nigeria’s tourism industry. Routledge Handbook of Tourism in Africa, 265.
  31. Afenyo-Agbe, E. A., & Adeola, O. (2020). Promoting Gender Equality and Women’s Empowerment Through Tourism in Africa: Towards Agenda 2030. In Empowering African Women for Sustainable Development (pp. 121-132). Palgrave Macmillan, Cham.
  32. Adeola, O. (2020). The Digital Gender Divide and Women’s Empowerment in Sub-Saharan Africa: Achieving the U.N.’s 2030 Sustainable Development Goals. In Empowering African Women for Sustainable Development (pp. 145-156). Palgrave Macmillan, Cham.
  33. Okafor, V., Adeola, O., & Ituma, A. (2020). Indigenous Business Incubators: A Focus on the Akwete Weaving Industry. In Indigenous African Enterprise. Emerald Publishing Limited.
  34. Adeola, O. (2020). Positioning African Women for the United Nation’s 2030 Goals: A Way Forward. In Empowering African Women for Sustainable Development (pp. 157-167). Palgrave Macmillan, Cham.
  35. Adeola, O., Uzo, U., & Adewusi, A. (2020). Indigenous Financial Practices of Igbo Micro-entrepreneurs in Lagos. In Indigenous African Enterprise. Emerald Publishing Limited.
  36. Adeola, O. (2020). The Igbo Business Practice: Towards a Model for Africa Conclusion and Recommendations. In Indigenous African Enterprise. Emerald Publishing Limited.
  37. Farinloye, T., Adeola, O., & Mogaji, E. (2020) Typology of Nigerian Universities: A Strategic Marketing and Branding Implication. In: E. Mogaji, F. Maringe & R. E. Hinson, eds. Understanding the Higher Education Market in Africa. Abingdon, Oxfordshire: Routledge.
  38. Ebong, J., Ciambotti, G., Kinoti, A., Nakagwa, A., & Adeola, O. (2020). Juxtaposing supply-and demand-side drivers and barriers of technology adoption at the Base of the Pyramid markets in Uganda. In Base of the Pyramid Markets in Africa (pp. 51-75). Routledge.
  39. Marfo, S., Adeola, O., Achi, A., & Hinson, R. E. (2020). Exploring the nation brand perception of Ghana. Place Branding: Connecting Tourist Experiences to Places.
  40. Adeola, O., Hinson, R. E., & Evans, O. (2020). Social media in marketing communications: A synthesis of successful strategies for the digital generation. In Digital Transformation in Business and Society (pp. 61-81). Palgrave Macmillan, Cham.
  41. Okafor, L. E., Adeola, O., & Folarin, O. (2020). Natural Disasters, Geography, and International Tourism. In Economic Effects of Natural Disasters (pp. 55-76). Academic Press.
  42. Avornyo, F., Mahmoud, M. A., Adeola, O., Hinson, R. E., & Boateng, R. (2020). Social Media Technologies and Export Marketing. In Digital Transformation in Business and Society (pp. 83-102). Palgrave Macmillan, Cham.
  43. Adeola O., Ehira D., & Nworie A. (2019) Segmentation, Targeting, and Positioning in Healthcare in (Eds) Hinson R., Aziato, L., Adeola O., and Osei-Frimpong K. Health Service Marketing Management in Africa. New York: Routledge.
  44. Adeola O., & Isaiah A. (2019) Strategic Planning and Healthcare Services in Hinson R., Aziato, L., Adeola O., and Osei-Frimpong K. (Eds). Health Service Marketing Management in Africa. New York: Routledge
  45. Adeola, O., Evans, O., & Hinson, R. E. (2019). Tourism and economic wellbeing in Africa, Positive Tourism in Africa, 13.
  46. Adeola, O., & Anibaba, Y. (2018). Bottom of the Pyramid Marketing: Examples from Selected Nigerian Companies. In Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets (pp. 151-163). Emerald Publishing Limited.
  47. Adeola O., Boso N, Olaniyi E. (2018), Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises in the edited book, Agarwal, J., & Wu, T. (Eds.). (2018). Emerging Issues in Global Marketing: A Shifting Paradigm. Springer.
  48. Okupe, A., Ward, T., & Adeola, O. (2018). Enhancing Hospitality and Tourism Industry Competitiveness in Sub-Saharan Africa. In Africa’s Competitiveness in the Global Economy (pp. 137-167). Palgrave Macmillan, Cham.
  49. Uzo, U., Adeola, O., Shittu, O., & Otubanjo, O. (2018). Common Indigenous Selling Practices in Africa. In Indigenous Management Practices in Africa: A Guide for Educators and Practitioners (pp. 31-45). Emerald Publishing Limited.
  50. Adeola, O., Meru, A. K., & Kinoti, M. W. (2018). Kenya’s Blooming Flower Industry: Enhancing Global Competitiveness. In Africa’s Competitiveness in the Global Economy (pp. 331-349). Palgrave Macmillan, Cham.
  51. Adeola O., (2017), The Rise of Social Media: Implications for emerging markets, in the edited book, Contemporary Issues in Social Media Marketing, Routledge
  52. Adeola, O., (2016). Ethics in marketing communications – Emerging issues in digital media. In K. Ogunyemi (Ed.), Teaching ethics across the management curriculum: Principles and application (pp. 163 – 190). New York, US: Business Expert Press.
  53. Adeola O., Ngoasong, M, Olaniyi E. (2018) The gender question and family entrepreneurship research, In V. Ratten, V. Braga, C. S. Marques (Eds.), Knowledge, learning and innovation: Research insights on cross-sector collaborations (pp. 159 – 176) (Switzerland: Springer).
  54. Adeola, D & Adeola O. (2017) A Business Quest for Peace. In Indigenous Aspirations and Rights: The Case for Responsible Business and Management. PRME. Greenleaf Publication.

Scholarly Journal Articles (Chartered Association of Business Schools – ABS-Rated Journals Only)

  1. Adeola, O. (forthcoming, 2024). Leveraging Ubuntu-Inspired Values to Promote Sustainable Digital Entrepreneurship in Africa. Africa Journal of Management.
  2. Kusi, S. Y., Nwoba, A. C., Adeola, O., Adedajo, A., & Adjei, O. Y. (2024). Does entrepreneurial autonomy always drive emerging market SMEs internationalization? An effectual logic perspective. Journal of International Management, 101152
  3. Adefare, T., Adeola, O., Mogaji, E., Nguyen, N. P., & Mogaji, S. A. (2024). Empowering women agriculture entrepreneurs: banks’ role in achieving sustainable development goals. International Journal of Bank Marketing.
  4. Adeola O, Evans O & Okafor, L.E. (2023). Tourism and economic wellbeing: Does social media matter? Evidence from the iterated GMM approach (2023). Tourism Analysis, 28(3), 403-420
  5. Nwuke, O., & Adeola, O. (2023). Leadership transition and survival strategies for family-owned SMEs in an emerging economy. Journal of Family Business Management, 13(4), 1343-1365.
  6. Ojeme, M., & Adeola, O. (2023). The relationship between business and bank: the role of perceived injustice in complaint behaviour. Journal of Financial Services Marketing, 28(2), 396-409.
  7. Ofori, K. S., Chai, J., Adeola, O., Abubakari, A., Ampong, G. O. A., Braimah, S. M., & Boateng, R. (2023). Exploring users’ continuance intention towards a peer-to-peer accommodation sharing platform. Journal of Hospitality and Tourism Technology, 14(3), 330-346.
  8. Boso, N., Amankwah-Amoah, J., Essuman, D., Olabode, O., Aku Bruce, P., Hultman, M., Kutsoati, J. K. & Adeola, O. (2023). Configuring political relationships to navigate host-country institutional complexity: insights from Anglophone sub-Saharan Africa. Journal of International Business Studies, 1-35.
  9. Anaza, N. A., Kemp, E., Osakwe, C. N., & Adeola, O. (2023). B2B brand marketing in Africa? An exploratory investigation of B2B buyers’ perception of supplier brands. Industrial Marketing Management, 109, 90-105.
  10. Okafor, L. E., Adeola, O., & Folarin, O. (2023). Natural disasters, trade openness and international tourism: The role of income levels across countries. Tourism Recreation Research, 48(1), 60-78.
  11. Ibidunni, A. S., Esho, E., Adeola, O., & Faria, A. D. A. (2023). Strategic Shift Of Developing Economies To Production And Industrialization: The Role Of Informal Institutions. Revista de Administração de Empresas, 63, e0000-0032.
  12. Achi, A., Adeola, O., & Achi, F. C. (2022). CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility. Journal of Business Research, 139, 771-781.
  13. Boshoff, C., Adeola, O., Hinson, R. E., & Heinonen, K. (2022). Plotting a way forward for service research in and out of Africa. Journal of Services Marketing. 36:4, 450-460
  14. Kimbu, A. N., de Jong, A., Adam, I., Ribeiro, M. A., Afenyo-Agbe, E., Adeola, O., & Figueroa-Domecq, C. (2021). Recontextualising gender in entrepreneurial leadership. Annals of Tourism Research, 88, 103176.
  15. Adeola, O., Moradeyo, A, Muogboh, O; Adisa, I, (2021) Consumer values, Online Purchase Behaviour and the Fashion Industry. PSU Research Review. https://doi.org/10.1108/PRR-04-2021-0019
  16. Ribeiro, M. A., Adam, I., Kimbu, A. N., Afenyo-Agbe, E., Adeola, O., Figueroa-Domecq, C., & de Jong, A. (2021). Women entrepreneurship orientation, networks and firm performance in the tourism industry in resource-scarce contexts. Tourism Management, 86, 104343.
  17. Ofori, K. S., Anyigba, H., Adeola, O., Junwu, C., Osakwe, C. N., & David-West, O. (2021). Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value. Information Technology & People. https://doi.org/10.1108/ITP-06-2019-0285
  18. Ocran, A. V., Adeola, O., Achi, A., & Hinson, R. E. International students as tourists: exploring impressions of Ghana’s destination image. European J. International Management. In Press
  19. Mogaji, E., Adeola, O., Hinson, R. E., Nguyen, N. P., Nwoba, A. C., & Soetan, T. O. (2021). Marketing bank services to financially vulnerable customers: evidence from an emerging economy. International Journal of Bank Marketing. 39 (3), 402-428
  20. Okafor, L. E., Adeola, O., & Folarin, O. (2021). Natural disasters, trade openness and international tourism: the role of income levels across countries. Tourism Recreation Research, 1-19.
  21. Adeola, O., Boso, N., Osabutey, E. L., & Evans, O. (2020). Foreign Direct Investment and Tourism Development in Africa. Tourism Analysis, 25(4), 395-408.
  22. Adeola, O., & Evans, O. (2020). ICT, infrastructure, and tourism development in Africa. Tourism Economics, 26(1), 97-114.
  23. Kosiba, J. P., Acheampong, A., Adeola, O., & Hinson, R. E. (2020). The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers. Journal of Retailing and Consumer Services, 54, 102033.
  24. Ejiogu, A., Okechukwu, O., Ejiogu, C., Owusu, A., & Adeola, O. Determinants of Informal Entrepreneurship in Africa. International Journal of Entrepreneurship and Small Business. In-Press
  25. Kimbu, A. N., Ngoasong, M. Z., Adeola, O., & Afenyo-Agbe, E. (2019). Collaborative networks for sustainable human capital management in women’s tourism entrepreneurship: The role of tourism policy. Tourism Planning & Development, 16(2), 161-178.
  26. Adeola O and Evans, O (2019). Digital Tourism: Mobile Phones, Internet and Tourism in Africa, Tourism Recreation Research, 1-13.
  27. Adeola O and Evans, O (2018). Digital Health: ICT and Health in Africa, Actual Problems of Economics, 8, 69-83.
  28. Idemudia, E. C., Adeola. O., & Achebo. N., (2019) The online educational model and drivers for online learning. International Journal of Business Information Systems.32 (2), 219-237.
  29. Adegbile, O., Adeola O, & Shahin, A (2018). The Effect of Export Market-Oriented Culture on Export Performance: Evidence from a Sub-Saharan African Economy.  International Marketing Review, Vol. 35 Issue: 4, pp.637-660.
  30. Adeola, O., Boso, N., & Evans, O. (2018). Drivers of international tourism demand in Africa. Business Economics, 53(1), 25-36.
  31. Oppong, E., Hinson, R. E., Adeola, O., Muritala, O., & Kosiba, J. P. (2018). The effect of mobile health service quality on user satisfaction and continual usage. Total Quality Management & Business Excellence, 1-22.
  32. Boso, N., Adeola O., Danso, A., & Assadinia, S. (2017). The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition. Industrial Marketing Management https://doi.org/10.1016/j.indmarman.2017.09.006
  33. Boso, N., Donbesuur, F., Bendega, T., Annan, J., & Adeola, O. (2017). Does organizational creativity always drive market performance? Psychology & Marketing, 34(11), 1004-1015
  34. Boso, N., Danso, A., Leonidou, C., Uddin, M., Adeola, O., & Hultman, M. (2017). Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? Journal of Business Research, 80, 247-256.
  35. Adeola, O & Evans, O (2017). Financial Inclusion, Financial Development and Economic Diversification in Nigeria. The Journal of Developing Areas 51(4), 193-206
  36. Adeola, O & Evans, O (2017). The Impact of Microfinance on Financial Inclusion in Nigeria. The Journal of Developing Areas 51(4), 193-206
  37. Adeola, O., & Ikpesu, F. (2017). Macroeconomic Determinants of Non-Performing Loans in Nigeria: An Empirical Analysis. The Journal of Developing Areas, 51(2), 31-43.
  38. Adeola, O. (2016). Human Capital Development in the Hospitality Industry in Nigeria, Worldwide Hospitality and Tourism Themes. Vol:8, Issue: 2
  39. Adeola, O & Ezenwafor, K (2016). The Hospitality Business in Nigeria: Issues, Challenges and Opportunities. Worldwide Hospitality and Tourism Themes. Vol:8, Issue:2
  40. Adeola, O. & Ikpesu, F. (2016). An empirical investigation of the impact of bank lending on agricultural output in Nigeria: A vector autoregressive (VAR) approach. The Journal of Developing Areas. 50(6), 89 – 103.
  41. Adeola, O. (2016). The impact of macroeconomic conditions on sales performance in Nigeria. The Journal of Developing Areas. 50(6), 31-41.
  42. Cadogan, J. W., Boso, N., Story, V. M., & Adeola, O. (2016). Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions. Journal of Business Research, 69(11), 5046-5052.

Articles in Other Scholarly and Professional Journals

  1. Adeola, O., Adisa, I., Moradeyo, A., & Ibelegbu, O. (2023). Mall Environment and Mall Value as Antecedents of Customer Loyalty in Shopping Malls: Evidence from Sub-Saharan Africa. Sustainability, 15(4), 3051.
  2. Adeola, O., Gyimah, P., Appiah, K. O., & Lussier, R. N. (2021). Can critical success factors of small businesses in emerging markets advance UN Sustainable Development Goals? World Journal of Entrepreneurship, Management and Sustainable Development. 17(1), 85-105.
  3. Iwara, I. O., Adeola, O., & Netshandama, V. O. (2021). Traditional Savings Association For Entrepreneurial Success In Africa: A Case Study Of Rotative Stokvel Enterprise. Academy of Entrepreneurship Journal, 27(2), 1-15.
  4. Gyimah, P., & Adeola, O. (2021). MSMEs sustainable prediction model: A three-sector comparative study. Journal of the International Council for Small Business, 2(2), 90-100.
  5. Opute, A. P., Kalu, K. I., Adeola, O., & Iwu, C. G. (2021). Steering sustainable economic growth: entrepreneurial ecosystem approach. Journal of Entrepreneurship and Innovation in Emerging Economies, 7(2), 216-245.
  6. Opute, A. P., Iwu, C. G., Adeola, O., Mugobo, V. V., Okeke-Uzodike, O. E., Fagbola, O., & Jaiyeoba, O. (2020). The COVID-19-pandemic and implications for businesses: innovative retail marketing viewpoint. The Retail and Marketing Review, 16(3), 85-100.
  7. Hinson R.E, Adeola O, Amankwah-Amoah J and Adomako S. (2020). Multinational enterprises’ subsidiary initiative-taking: a model for implementing corporate social responsibility. Int. J. Multinational Corporation Strategy, 3(2), 153-170
  8. Adeola O. (2019). Social Media Marketing Strategies for Small Businesses in Nigeria. NIMN Journal of Marketing. Vol 1. No. 1 (March, 2019)
  9. Adeola, D., & Adeola, O. (2019). The Extractive Sector and Corporate Social Responsibility: A Case of Chevron Nigeria. Communicatio, 1-25.
  10. Idemudia, E. C., Raisinghani, M. S., Adeola, O., and Wang, F. (2019). Empirical Investigation of Factors that Influence Website Performance. International Journal of Technology and Human Interaction. 17(4).
  11. Ehira D & Adeola O, (2018) Application of Social Media Marketing to the promotion of international tourism. NIMN Journal of Marketing. Vol 1. No. 1 (June 2018)
  12. Adeola, O. (2018). InsurTech and the Nigerian Insurance Industry. Lead Article. Chartered Insurance Institute of Nigeria Journal. Vol 17. No. 3
  13. Zulu-Chisanga, S, Boso N, Adeola O. & Oghazi P (2016). Investigating the Path from Firm Innovativeness to Financial Performance: The Roles of New Product Success, Market Responsiveness, and Environment Turbulence. Journal of Small Business Strategy. Vol 26, No 1 (2016): Special Issue

Case Studies

  1. Adeola O & Ibelegu O (2021). Fun Cookies: Competitive Pricing and Product Strategy. The Case Centre. Reference no: 521-0063-1
  2. Adeola, O. & Aluko, T (2017). Diamonds & Pearls Limited, Lagos Business School, The Case Centre. Reference no. 518-0002-1
  3. Adeola, O & Amah, M (2016). LOTS Charity Foundation – transitioning into a social enterprise. Emerald Emerging Markets Case Studies Vol. 6 No. 4

Other Contributions:

WHITE PAPER:
Contributed to “LESSONS FROM COVID-19 FOR CLIMATE CHANGE: Applying an interdisciplinary approach in developing strategies to motivate behaviour change, tackle misinformation and address inequality in times of crises” by Springer Nature (2023). Recognised in the acknowledgements for expert consultation. Available at: https://irp.cdn-website.com/be6d1d56/files/uploaded/SN_Lessons_from_Crises_WP.pdf

POLICY ADVOCACY PAPER:
As ILO’s National Consultant in 2022, led the preparation of the ‘National Assessment of Women’s Entrepreneurship Development in Nigeria’ report for the International Labour Organization. Conducted comprehensive research and analysis, synthesising findings to inform policy recommendations. See: https://www.ilo.org/wcmsp5/groups/public/—africa/—ro-abidjan/—ilo-abuja/documents/genericdocument/wcms_863586.pdf

Strategic Marketing, Digital Marketing, Tourism & Hospitality, Sustainability, Indigenous Entrepreneurship, Sustainability (Climate Change).

Website:
www.ogechiadeola.com

ResearchGate:
https://www.researchgate.net/profile/Ogechi_Adeola

Wikipedia:
https://en.wikipedia.org/wiki/Ogechi_Adeola

Google Scholar:
https://scholar.google.com/citations?user=2Rdd1rYAAAAJ&hl=en

Email:

oadeola@uok.ac.rw

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