The Bachelor of Science with Honours in Marketing program focuses on marketing principles, consumer behavior, and strategic marketing management. It prepares students for careers in marketing, advertising, and sales management.
High school completion with a strong performance in business studies and English is required. Additional qualifications in marketing or business are an advantage.
This program is four years long, comprising twelve trimesters.
Module code | Module Name |
|---|---|
| BIT321 | Electronic Commerce |
| BME113 | Principles Of Management |
| BME114 | Introduction To Financial Accounting |
| BME122 | Business Mathematics |
| BME123 | Introduction To Microeconomics |
| BME124 | Principles Of Marketing |
| BME211 | Business Law |
| BME213 | Introduction To Macroeconomics |
| BME214 | Financial Management |
| BME221 | Business Statistics |
| BME222 | Introduction To Taxation |
| BME223 | Strategic Management |
| BME224 | Business Ethics |
| BME232 | Human Resource Management |
| BME333 | Research Methods |
| BMK132 | Sales And Distribution Management |
| BMK133 | Marketing Communication And Advertising |
| BMK134 | Service And Product Management |
| BMK233 | Innovation And New Product Development |
| BMK311 | International Marketing |
| BMK312 | Introduction To Social Media |
| BMK313 | Consumer Behaviour |
| BMK314 | Retail And Brand Marketing |
| BMK321 | Customer Care & Public Relations |
| BMK322 | Marketing Strategy Planning And Control |
| BMK323 | Rural Marketing |
| BMK331 | Marketing Research |
| BMK332 | Contemporary Issues In Marketing |
| BMK411 | Personal Selling And Salesmanship |
| BMK412 | Industrial Attachment |
| BMK421 | Industrial Marketing |
| BMK422 | Modern Marketing |
| BMK423 | Digital Marketing |
| BMK431 | Research Project |
| UCM111 | General English |
| UCM112 | Introduction To ICT |
| UCM121 | English For Specific Purpose |
| UCM131 | Communication Skills |
| UCM231 | Entrepreneurship |
